Where your LED signage is plays a vital role in the success of your business’s branding campaign. Whether you’re advertising a business or a product, the location you choose has the ability to either create or destroy your marketing campaign.
Here are a few tips to help you choose the right location for your LED signage:
Research
Ask friends and contacts if they know of any spots that you could use. If you don’t have any personal connections, you can always hire an advertising agency to help you find the perfect spot. The best location for your LED sign will most likely be an area with heavy foot traffic. This is the best place for you to place your signage, and it will also most likely be the most cost-effective for you.
Get Creative
If you find a great location that businesses around you are already using, don’t fret. You can still be successful from a less popular site. Try to think of a creative advertising campaign to get people to check out your sign.
Don’t Be Afraid to Experiment
The goal of advertising is to get people to do something that they normally wouldn’t do. Don’t be afraid to ask someone to take a picture of you in front of the sign. If you deal with a reputable sign company, don’t be surprised if they have come up with a clever way to create a special offer for their customers. While this may seem silly, it gets people’s attention.
Choose a Location with Heavy Foot Traffic
This one needs emphasizing: you will want to choose a location with heavy foot traffic—the more eyes on your sign, the better. Depending on the type of business you are presenting, this can be hard to find. You don’t want the only people seeing your sign to be people you know. You want the general public to see your sign and be able to relate to it. This will be crucial in building your brand.
Pick a Place with Limited Competition
You don’t want to put yourself in a situation where there is a lot of competition. If you do, your LED signage will look like just another advertisement. You want to stand out and be different. When you choose a spot with limited competition, it will help you create a niche of your own and show people what you’re all about.
Check Other Businesses in the Area
If you are thinking about an ad that will run over a long period, you will want to check businesses in the area. Some companies may run the same ad for a long time. You don’t want to put yourself in a position where you can go the same way. You need a sign that will focus on uniqueness.
Keep It Visible
It’s a good idea to make sure that your LED sign is visible to everyone. You don’t want it to be tucked in a corner somewhere. You also don’t want it to be so bright that you have to compete with it. Find a sign company that will work with you to come up with a sign that works for everyone.
Let a Sign Company Help You
A signage company will help you come up with signage that is different. They will help you come up with an ad campaign that will let the public know exactly what you’re all about. Most importantly, they will help you choose a location that is going to stand out over everything else.
Conclusion
There are a lot of businesses that are trying to promote their product or company. It’s vital that you find a way to differentiate yourself from the rest. Choose a location that will grab people’s attention and fit your product or service well.
If you need LED signs in Birmingham, AL, turn to Reliable Signs Service. We are a full-service sign manufacturing company ready to help your business. Call us today!