How to Use Lobby Signs Effectively for Branding
Any business will go to great lengths just to get the word out about its brand. While there are more sophisticated ways to do this, some companies use the old ways, and one such example is using signage.
Signages for any business is an effective advertising tool if it’s well-made. A store sign bearing your company name or logo has the potential to reel in customers, which is why it’s essential to put a lot of thought and effort into making the best sign possible.
When it comes to business signs, the first thing that comes to people’s minds is outdoor signs. Interior signs, or lobby signs, are also something that you can use. Creating a lobby sign is just as hard, if not more, than doing outdoor signs.
So, how can you use lobby signs to reinforce your branding? We’re here to tell you what you need to know. Read on below to learn more.
Things to Consider When Making Lobby Signs
Interior designs may not be seen as frequently, but they’re just as important as exterior signs for your business. After all, the first thing that a new customer notes when entering your business is the interior decorations, including the signage.
If you intend to use lobby signs for your business, you still need to consider a few things. These include:
1. Available Space
While it may seem easy to some people, the concept of space for signages can still be pretty confusing. To prevent issues with available space, it’s best to take measurements before getting a sign made.
Aside from that, you can also do a little bit of scaling. Take, for example, a sign that’s too large—if you put it on a specific smaller area, it will be overwhelming and does less for the place in a visual perspective.
2. Wall Structure
You can make a sign that’s appropriate for the wall structure of your place of business. For example, stud mounts and double-sided tape are great mounting options for sheetrock walls and painted surfaces. On the other hand, walls made from brick or other textured materials will not offer many options.
3. Sign Materials
Unlike exterior signage, interior signage leaves many more options and freedom to choose what kind of sign you’ll use. Since the sign is for interior use, it will not be exposed to extreme temperatures. In this regard, it’s just a matter of finding a sign that works best for you and your business.
4. Brand Consistency
As stated before, signages can be an effective way to reinforce your brand, which is why brand consistency must be observed. To establish brand consistency with your signs, the easiest way to do it is by using the same colors that are seen in your branding.
Aside from that, you can also put the company logo on them as well. If a customer walks into your store and notices this, it gives the impression that you care about every little detail and that you aim to provide the best service possible.
Simply put, make sure that brand guidelines are established and applied even to your interior signage.
Creating interior and lobby signs can be a long process, but it’s worth the investment because it can grow your business when executed properly. You should consider the factors listed above, so be sure to follow them for the best results.
Getting the right signage maker is essential because they would know to make one that suits your needs. Reliable Signs Services specializes in creating top-quality lobby signage for our clients because we believe that all businesses deserve to be noticed in their unique ways. If you want to have a sign made, contact us today to get started!