In 2020, our beloved signage industry, like many others, had to adjust to a changing atmosphere and work alongside businesses as they trudged through uncertainty. Retailers and business owners contemplated how to be successful in a “new normal”. Trends in 2021 look Read More
2020 is almost over and 2021 is quickly approaching! If you haven’t already, you need to examine your company’s marketing plan for 2021. For some, that means getting rid of their old outdoor signage in favor of a new one with a Read More
Christmas is just around the corner! You’ve probably heard that a few (or a few million) times already, so what is your company doing to celebrate and draw in new and returning customers? The holiday season is a great time for a Read More
Both traditional (also referred to as static) and digital signage have their roles in informing customers and attracting business. But which one is best for your company? For the most part it depends on these factors: purpose, cost, placement, and target audience. Read More
Every church wants to see growth. While you may not be focused on the numbers, you still want to grow your church- reaching more of your community for the Gospel. While there are practically hundreds of ways to do that, we know Read More
Did you know that the first pair of neon signs sold in the United States cost $2,500 in 1923? Or that by 1940 there were around 2,000 shops producing neon signs? Let’s learn a little bit more about how they were invented, Read More
Opening up your first storefront location is exciting! You’ve got a great product ready for customers and great employees who you believe in. Don’t forget to include outdoor signs as part of your advertising budget for drawing in people from all over Read More
For someone to use or buy the products or services your company offers, they have to know about your company. Successful advertising should bring more customers to you and all but retire the “who do you recommend for…” conversations. It should put Read More
As a leader in your church, you probably know your community and demographics. Knowledge of the community and having a goal are two of the biggest factors when deciding on a church sign or upgrading to a digital sign. Your congregation and Read More
